Twitter Trials In-App Shopping Feature

Suara.com – Twitter is testing the in-app shopping feature. This feature allows users to directly buy products that are displayed on the Twitter timeline.

This trial was first discovered by social media consultant Matt Navara. Through uploading his tweet, he shows the difference before and after the feature.

“This new Twitter card is being tested for tweets containing a link to a product page on the shop’s website,” tweeted Matt Navarra. TechCrunch, Sunday (7/3/2021).

When viewed, this Twitter shopping feature is similar to being owned on Instagram. This new Twitter Card displays several descriptions such as product name, shop, product price, and options for shop or shopping.

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Online Shopping Illustration (pexels)
Online Shopping Illustration (pexels)

Matt Navarra said this feature was first discovered for users from Qatar. This trial also applies to Android users.

While these tweets would do well as advertisements, Twitter has confirmed that this shopping feature is for e-commerce focused organic tweets.

This new format is considered as part of Twitter’s innovation as a creator platform. Previously, they also planned to introduce a subscription feature called Super Follow.

This feature allows users to get special access from their following such as newsletters, exclusive content, supporting badges, and other offers.

In addition, previously Twitter also plans to start its innovation in e-commerce. Bruce Falck, as Twitter Revenue Lead, said it had started looking for ways to support trading on Twitter.

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“We know people are coming to Twitter to interact with brands and discuss their favorite products. In fact, it’s possible to see some businesses that have developed creative ways to enable sales on our platform,” explains Falck.

With this shopping feature, Twitter will join other platforms that have already introduced in-app shopping features, such as Facebook, WhatsApp, and Instagram.